Overview
Report Questions
a. Based on what you know about Lemonade’s resources and activities, do you conclude that Lemonade enjoys a competitive advantage in the market they compete in? If so, is this advantage positional or resource-based (or both)? Briefly discuss the main factors that you believe confer Lemonade their advantage.
b. Based on the cornerstones of competitive advantage discussed in the lectures, would you conclude that the advantage you identified above is likely to be durable? Does Lemonade’s strategy reinforce or amplify the type of advantage(s) they enjoy? Why or why not?