Overview
Marketing Project PART 3 (Continued from parts 1 and 2): Execution & Control (Chapters 11–14)
- Marketing Tactics and Strategies
- Specific execution details:
- Social media campaigns
- Ads
- Content strategy
- EventsYou will need to use AI to create the social media campaign. You may use any generative AI of your choice. Ensure that your prompts are clear and in accordance with the project topic and project requirements. This is the only part of the project that you may use AI for.
- Budget Allocation
- Breakdown of spending:
- Advertising
- Digital marketing
- Promotions
- Implementation Plan
- Timeline:
- Launch phases
- Campaign schedule
- Assign responsibilities
- Monitoring & Measurement (KPIs)
- Metrics such as:
- Sales
- Website traffic
- Conversion rate
- ROI
- Contingency Plan
- What happens if:
- Sales are low
- Market changes
- Competitors react
- Conclusion
- Summarize:
- Strategy
- Expected outcomes
- Overall value
Requirements:
There is no required minimum word count for this part of the project.
Ensure that each section is properly explained, written in APA style and use references when needed.
***The written assignments will be checked for plagiarism and AI usage. Anything beyond what is allowed in this class, as communicated in the assignments’ requirements, will result in academic integrity issues and could earn you a zero on the assignment all the way to failure of the course.
Note that Grammarly will also trigger your AI report so YOU MAY NOT use Grammarly for this class.