Overview
Assessment Description
You will submit four deliverables to complete this assignment. Be sure to consult Part 6 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to assist you with this assignment.
Part 1: Executive Summary
Create an executive summary (500–750) that features the highlights and takeaways of the analysis you conducted in this course. Articulate what you want and why it makes customer, operational, and economic sense for all stakeholders.
Keep the following in mind when writing an effective executive summary.
- Be concise and relevant. Verbose writing is as damaging as not saying enough. Conversely, brevity is only effective if you communicate every important element to the point that those receiving the report can make what they determine to be informed decisions.
- Use a professional tone, and be sure to eliminate flowery, superfluous, overembellished, if not misleading claims.
- Stick to factual findings that have been used to formulate your recommendations.
- While it is necessary for you to spend time explaining the points, it is very important that you explain how you came to the conclusions and recommendations you are submitting.
Where appropriate among the various elements of the strategic case analysis, address the following points.
- Strategic Plans: Recommend strategic plans to improve the company's competitive advantage.
- Leadership Skills: Explain how leadership skills can be applied to encourage innovation to improve the company.
- Leadership Decisions: Recommend specific decisions company leadership can make in order to capitalize on untapped business opportunities.
List the industry-specific resources you used to inform the development of your strategic case analysis, as well as the sources that inform your suggestions in bullet points above.
Part 2: Strategic Analysis
- Conduct a strategic analysis, including all of the sections completed over the previous seven weeks, presented in a professional format similar to the examples you have studied throughout this course.
- Refer to the "AI Resource Center," located in Class Resources. As part of your strategic analysis process, use an approved generative AI tool to conduct and organize your research.
- Be sure to include any revisions/corrections suggested by the instructor throughout the previous assignments.
Part 3: PowerPoint Presentation (15–20 slides)
- Presents the strategic analysis, findings, and resulting recommendations.
- Incorporate relevant support from all the sources that have contributed to your learning in this class. This will include articles listed in the syllabus as well as those discovered during your individual (and team) research conducted to complete each segment of the strategic analysis.
Part 4: Video Presentation
- Review the "Course Material Support" resource, located in the Topic 8 Resources.
- Create a video presentation (6–9 minutes) of your executive summary. In your video, address all the key points required in Part 1 and 3 above.
- Refer to the information on pages "How to Prepare and Present a Case Analysis" section in "Part 6 Strategic-Management Case Analysis" of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to help you develop your presentation.
- You are required to use a visual aid tool, such as PowerPoint, to support your video presentation.
Deliverables
- Executive summary and strategic analysis
- PowerPoint Presentation as a document with speaker notes
- All analysis provided should be substantiated with a minimum of five relevant and credible sources in support of your content. Credible sources need to be relevant to the assessment and can include GCU Library databases, corporate websites and peer-reviewed sources, or those provided in the topic Resources.
General Requirements
While the use of an AI tool is permitted to complete this assignment, adherence to the guidance on acceptable use and citation of AI-generated content from your instructor and the University Policy Handbook is expected. Access the AI Resource Center, located in the Student Success Center, via Classroom Policies in the digital classroom for information on usage of AI tools.
While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
Benchmark Information This benchmark assignment assesses the following programmatic competencies: MBA 1.1: Create strategic plans to improve an organization's competitive advantage. 1.4: Practice leadership skills necessary for encouraging innovation within organizations. 2.1: Perform relevant, industry-specific research. 3.3: Make informed decisions in order to capitalize on business opportunities. 3.4: Clearly and persuasively articulate business decisions to relevant stakeholders.
MBA and MS Nursing: Nursing Leadership in Health Care Systems 7.1: Create strategic plans to improve an organization's competitive advantage. 7.4: Practice leadership skills necessary for encouraging innovation within organizations. 8.1: Perform relevant, industry-specific research. 9.3: Make informed decisions in order to capitalize on business opportunities. 9.4: Clearly and persuasively articulate business decisions to relevant stakeholders.