Overview
When considering a strong brand, prominent names like Starbucks, Nike, and Apple may come to mind. These companies have not only achieved high brand recognition but have also successfully released multiple brand extensions under their names. Some brand extensions have not been as successful.
Consider Consider the topic of branding and building a strong brand image, including research on brand extensions that have not been successful.
Discuss
- Summarize and share any conclusions that can be made from your research on this topic.
- Share an example of a brand extension that could have gone better. What went wrong, in your opinion?
- What advice can you offer a company on successful branding?
- How is artificial intelligence influencing brand management and extension strategies today?