Overview
Branding has been a heavy marketing focus in recent years. As you shop for products, branding can influence your shopping behavior. You may recognize a familiar brand that is known for its quality. Other times, you may recognize a brand that is more environmentally conscious. Branding can help you to decide which product to buy in a competitive market.
Research
This week do some research on branding as well as marketing channels. Consider the relationship between these two as you reflect on the following questions.
Discuss
- How important is branding or brand image for marketers?
- Marketers have many channels to consider as they decide on placement. Should channel images be consistent with brand images? Why or why not?
- What type of effect has online availability had on branding?