Overview
The initial analysis work that is typically done when studying a new firm is to assess how the firm ranks versus its key competitors. So for this assignment, the following is required:
- Become familiar with the company and its main business units and markets
- Identify 2-4 key competitors in the market areas that are served
- Assess how the firm is performing relative to the key competitors
- Conduct a SWOT Analysis that shows the key attributes in each quadrant of the SWOT
The goal for this assignment is for the team to develop an initial understanding of the corporation, including the industry the company participates in, the competitive landscape, and significant advantages/disadvantages, opportunities, and threats.
Deliverable Structure
- Format:
- Word document (please include page numbers)
- Times New Roman font, 12 point
- 1-inch margins
- Length:
- 4-5 page report – double-spaced
- Bibliography or References
- Inclusions: The body of your report should be 4-5 pages and should include:
- A summary of the organization and the products/services offered. One page is sufficient.
- Summary of the position of the organization within its industry. Please indicate where the corporation is advantaged, neutral, and disadvantaged, and highlight key opportunities and threats based on your analyses.
- One-page figure that depicts the SWOT Analysis summary (3-4 bulleted items per quadrant)
- In addition to the body of the report, please include the following:
- A bibliography listing the references used for documenting facts in your report. The preferred bibliographic format is APA. Please be consistent in your citations.
TOPIC IS SONY - Identify 2-4 key competitors in the market areas that are served
- Assess how the firm is performing relative to the key competitors
THIS IS THE SECTION NEEDED FROM MY SIDE :(SO WE NEED TO DO 2-3 PAGES WITH DETAILS AND REFRANCES AS APA STYLE)