Overview
For the purpose of your assignment, you can choose any type of organisation (it could be UK-based) and one of the 21 countries listed above as your targeted country for internationalisation.
Ensure that you utilise the PESTLE framework; and that some of your analysis occurs within the past year,
1. Executive Summary
[Write an executive summary. Executive summaries provide surrounding information about the report, such as perhaps why this time was a good one for company to internationalise, what is interesting about the country you are investing in and so on]
2. Introduction
[Introduction summarises your business report, preparing/interesting the reader in the details that follow.]
3. Country [your chosen country]: The National and International Contexts [An analysis of the external environment of country Y from the perspective of the industry in which company X operates].
a) The Political Environment
b) The Economic Context
c) Social Factors
d) Technological Considerations
e) Legal Factors
f) Environmental Matters
4. Company [your chosen company name]: A Strategic Analysis
[A discussion of company X’s resources and capabilities in the context of its intention to enter country Y.]
5. Potential Entry Modes
[An analysis of possible entry modes for the internationalisation of company X into country Y.]
6. Challenges and Recommendations
[A discussion of possible challenges which company X is likely to encounter when operating in country Y, and possible ways of addressing these. Advice for the management of company X with regard to internationalisation into country Y.]
7. Evidence of the evaluation of the literature and data sources
This should be presented as one-paragraph reflection (after the Challenges and Recommendation section) on the use of the source of evidence in the assignment. You are expected to reflect on the quality of the evidence and examples used.
8. Bibliography
Appendices