Instructions
Background
You have been asked, as a visiting lecturer and DBA student, to present a brief presentation to undergraduate business school students. You have been invited by Dr. Garcia, who leads an entrepreneurship course, to present an introduction to the topic of competitive advantage. As you prepare your presentation, consider these students who may not yet know or understand the concept of competitive advantage. Provide some review of the general term and concept, provide at least three examples of specific companies and their respective competitive advantages, and then provide a review of how a business can explore and identify their own competitive advantage.
Instructions
For this assignment, you will read the provided articles on competitive advantage. Your assignment for this Lesson is to record a presentation discussing what you learned about competitive advantage and a transcript of the dialogue from your presentation. For this assignment you will use either Kaltura and PowerPoint or just PowerPoint with recorded video or audio. You have two options for this assignment. Choose only one option.
Option 1:
Using Kaltura you will provide a review of you, on camera, presenting your review of competitive advantage. Your presentation should follow a presentation with no more than five (5) PowerPoint slides (not including the title slide). You will also create a transcript of your spoken dialogue from your presentation. You will include the references used in your presentation in proper APA format on a references page at the end of your transcript document. You do not need to cite your sources within the content of your video verbally.
Option 2:
Using Microsoft PowerPoint, you will provide a review of you, with embedded audio, presenting your review of competitive advantage. Your presentation should follow a presentation with no more than five (5) PowerPoint slides (not including the title slide). You will also create a transcript of your spoken dialogue from your presentation. You will include the references used in your presentation in proper APA format on a references page at the end of your transcript document. You do not need to cite your sources within the content of your video verbally.
Length: Your video should be no more than 7 minutes.
References: Include at least 3 scholarly resources, but no more than 1 from the Lesson readings.
Your submission should show thoughtful consideration of the ideas and concepts presented this Lesson and provide new thoughts and insights relating directly to this topic. Your response should reflect graduate-level understanding and presentation. Be sure to adhere to National University's Academic Integrity Policy.