Instructions
For this Lesson, you will produce a PowerPoint presentation that includes a SWOT and PESTEL analysis for one of the following companies:
- Papa John’s International
- Urban One
- Applebee’s Restaurants, LLC
- American Express Company
- Skechers U.S.A., Inc.
- Axsome Therapeutics
- Reynolds American Inc.
- PPG Industries
- Wells Fargo & Company
- Bloomberg L.P.
- Hermes International SA.
- RLJ Lodging Trust
Using the examples provided in the reading and the formatting provided above, you will create both a SWOT and PESTEL analyses for your chosen organization. To create your analysis, you will be expected to assess both the academic sources provided in the course for this Lesson and other appropriate self-researched market sources as well. Upon completing your SWOT and PESTEL, you will take one element from each analysis and provide two slides presenting your recommendations for an internal strategy to address the noted factor.
Your presentation should consist of at least the following:
- 1-2 slide: Introductory slide with the title of the presentation, the name of the company, your name, class name, and date
- 1-2 slides: SWOT analysis in figure form or bullets
- 1-2 slides: Presentation of your strategic suggestions for addressing one identified SWOT element
- 1-2 slides: PESTEL analysis in figure form or bullets
- 1-2 slides: Presentation of your strategic suggestions for addressing one identified PESTEL element
- 1-2 slides for closing and references
Length: Between 6-12 PowerPoint slides.
References: Include at least four scholarly or market resources.
Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide well-developed thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to National University's Academic Integrity Policy.