Overview
Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.Used external (outside source) and textbook source username santayna.folkes Password Youcamealongway3 link https://studentlogin.coloradotech.edu/?v=52&ssid=3&cid=6#/portal/library/ebooks
Emanating from the growing popularity of social media, consumers expect companies to be present on popular social media channels. As a consequence, companies can no longer maintain customer interactions solely by way of traditional channels.
For this assignment, address the following:
- Do you agree or disagree with this statement? Explain your rationale.
- How do social media channels differ from traditional media channels (e.g., TV, newspapers, radio, magazines, direct mail)?
- Discuss and give 1–2 examples of where traditional media companies have started to use social media channels.