Discussion Option B: CSR Reality Check (Artifact + Peer Video Replies)
In this discussion, you’ll evaluate a real organization’s CSR choices using Chapter 3 frameworks. You’ll analyze actions through Carroll’s CSR Pyramid and the Triple Bottom Line, then connect those actions to pressures from the task and general environments. You’ll create a simple artifact that helps you argue whether the company’s CSR efforts are balanced—or missing something important.
Instructions
- Initial post format: Written post + attached artifact (required)
- Artifact options (choose 1):
- A one-page CSR Scorecard (table or infographic)
- A 2×2 graphic that compares “People/Planet/Profit” strengths and gaps
- A 1-slide CSR Pyramid with company examples placed at each level
- Peer response format: Video (preferred, 60–90 seconds) or audio
Required evidence (to keep your post course-grounded):
- Reference at least three Chapter 3 concepts by name (CSR Pyramid levels, Triple Bottom Line, stakeholders, task environment, general environment, ethical responsibilities, etc.).
- Use one specific reference from the textbook or lecture shorts to support your evaluation.
- Use a real organization (current or recent examples) and include enough detail that your classmates can understand the context.
Initial Post Prompts (Answer all)
- Choose a company and describe the CSR actions:
Pick a company you’re familiar with (employer, brand you use, local business, or a well-known organization).- List two CSR-related actions the company has taken (or claims to take).
- Identify the key stakeholders most affected (customers, employees, community, owners, regulators, suppliers).
- Analyze (CSR Pyramid + Triple Bottom Line):
Place your examples into:- Carroll’s CSR Pyramid (which level(s) do your examples represent, and why?)
- Triple Bottom Line (which dimension—people/planet/profit—is strongest, and which is weakest?)
- Evaluate (What’s missing?):
Make a judgment call: Is this company’s CSR approach balanced, mostly PR, or strong but incomplete?- Defend your evaluation using at least one textbook/lecture concept.
- Identify one improvement the company should make and explain which CSR level or TBL dimension it strengthens.
- Create (Artifact requirement):
Create and attach your chosen artifact (scorecard, 2×2, or pyramid slide). Your artifact must clearly show:- Where your company’s examples fit (CSR Pyramid and/or TBL)
- At least one “gap” or missing area
- Your recommended improvement
Peer Responses
- Respond to: 2 classmates
- Format: Video (60–90 seconds) or audio
- Required move: In your video, reference your peer’s artifact (point to a section, quote one label, or name one example they placed).
Peer Response Prompts (choose 1–2 to address):
- Consider your peer’s artifact: Where did they place an example in the CSR Pyramid or TBL that you agree with? Where would you place it differently, and why (use a Chapter 3 definition)?
- Consider your peer’s evaluation: Do you agree their company is balanced/PR/incomplete? Identify one piece of missing evidence or one stakeholder they underweighted, using course concepts.
- Consider your peer’s improvement idea: Suggest one alternative improvement that targets a different CSR level or TBL dimension, and explain why it may be more impactful.
How to Record Your Video
Option A: Record directly in Canvas (Rich Content Editor)
- Open the discussion and click Reply.
- In the editor toolbar, select Record/Upload Media (often shown as a play/film icon).
- Choose Record Media.
- Select your microphone/camera, record, then click Save.
- Post your reply.
Tip: If your browser blocks your camera/mic, allow permissions and refresh the page.
Option B: Record with Panopto and embed/link
- Open Panopto from the course navigation menu.
- Create a new recording using Panopto Capture (or the browser recorder, if available).
- Save the recording to the course folder.
- Copy the share link (or embed option) and paste it into your discussion reply.
Accessibility reminder: If possible, use captions (Panopto) or add a short text summary under your video (3–5 bullets).