Overview
Conduct research and write a thorough essay about the following in YOUR OWN WORDS.
Question 01 (1 marks)
Marketing is important to all organizations, irrespective of sector (Industry) they operate in. Select
an organization from any sector (industry) and explain:
Why marketing is important to the organization? Explain with real companies’ examples.
Question 02 (1 marks)
Everyone talks about the fact that customers are central to the company and need focus and
attention.
Explain in your own words why the customer is so important (illustrate your answer with examples
of real companies to show your understanding).
Question 03 (3 marks) Construct a BCG Matrix for Almarai company.
Go to https://www.almarai.com/en/brands, and examine the brands offered by Almarai. Using the
BCG growth-share matrix (chapter 2), classify 10 Almarai brands as stars, question marks, cash cows,
or dogs. Find at least one product you believe fits into each of the four quadrants. Explain in detail
why you think each brand has that position.
Instructions:
i) The report should not be more than 5 pages (including the title page and references).
ii) Submit your assignment online on LMS.
iii) The report should not be plagiarized, or AI-generated. The system will automatically check and
generate plagiarism reports. Plagiarized/AI-generated reports will score a zero grade.
iv) Late submission will lead to the deduction of (-1) marks per day.
v) Writing Guidelines: Paper size: A4, Line Spacing: 1.15, Margins: Normal on all sides, Font:
Times New Roman, Font Size: 12 for text and 13 for heading.
vi) The assignment should have a proper title page with all the right headings, names, and IDs of all