Overview
Instructions
The objective of completing cases studies is not to simply answer the provided
questions. The overall objective is to think critically about the marketing concepts
discussed in the classroom and applying them to the case study. A good case study
should identify where you started, what you wanted to change, what actually changed
as a result of the work, how that change was achieved, how any resulting impact was
measured and include further actions taken or planned e.g. has the learning been
taken beyond the original activity?
Case studies will address all of the case questions and should be 4-5 pages in length
(not including APA cover page and reference page). A minimum of 3 references
should be used.