Overview
The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow 6th edition APA format and be of a quality graduate level. Don't forget to use an appropriate amount of references for a paper of this length. Please make sure you follow the marketing plan example from our book for the appropriate headings.
Course Objectives:
- Develop a Marketing Plan.
- Define the types of marketing research.
- Analyze potential pricing alternatives.
- Define channel strategy
- Design a sales management plan.
- Define the process for bringing a new product or service to market.