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Marketing · Studypool

Hope is Not a Strategy Book Report

Overview

Instructions

Your book reports should be a five to seven page write up discussing the key principles in the book.  The write up should include:

·       A summary of the book.

·       Specific discussions of your understanding of the key principles by demonstrating how you could or have used them in a selling environment or by discussing how they relate to concepts you’ve learned in other selling related courses within our program.  

·       Key learnings and how you might use them in your future career.