Overview
Extra fees have been provided to cover the cost of obtaining access to the simulation.
Deliverables -
1. Run the following simulation using the instructions in the attached document "Digital Marketing Simulation.docx" - https://www.hbsp.harvard.edu/product/UV8227-HTM-EN...
2. Provide a document with step-by-step instructions on how to run the simulations and what specific decisions you made to try to increase the installed base by 200% and maintain ROMI at 3.0 or higher. These instructions should be such that I can go back into the simulation and duplicate your efforts. Please note that to deliver this assignment sucessfully increase in customer base successfully has to be at least by 200% while maintaining ROMI at 3.0 or higher.
3. Provide a Powerpoint presentation as requested in the Deliverables section of the attached document "Digital Marketing Simulation.docx". In addition, provide simple but detailed talking points for each slide. Each slide should have talking points worth a maximum of 2 minutes of reading.