Create a Perceptual Map

Overview

First, watch video instructions: How to use the Excel template to create perceptual maps.

• Next, in the example below, the scores are a good estimate of how an average American traveler (the assumed target market in this case) would perceive these possible holiday destinations. Your task is to create a perceptual map based on the data given in the table below.

• Holiday Destinations	Travel Distance (1 = Very Close, 9 = Very Far)	Culture Difference (1 = Very Similar, 9 = Quite Different)
  Mexico	1	5
  Canada	1	1
  The UK	5	1
  India	7	7
  Singapore	7	3
  Australia	9	1
  Egypt	5	9
  Brazil	3	5
  Japan	8	8

AI Tool Usage Policy

• Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.
• Detecting Unauthorized AI Use: As part of our commitment to maintaining academic integrity, certain assessment activities will include questions deliberately engineered by AI to yield incorrect answers. These AI-infused questions serve as litmus tests to identify any unauthorized use of AI tools. Engaging in suspicious behavior, such as submitting an answer mirroring an incorrect AI-generated response, will trigger a comprehensive investigation for potential plagiarism.