Overview
1. Discuss the 4 realities of entrepreneurship and which one(s) you believe would be most challenging for you and why.
2. In relation to understanding customers, discuss what is meant by the Evoked Set.
3. From the Market Research Step by Step video, discuss what the author suggests is the fastest way for entrepreneurs to grow (hint, this is discussed toward the end of the video).
4. In relation to effective positioning strategy, discuss what is meant by finding the Winning Zone.
5. Discuss the concept of perceptual mapping as it relates to an entrepreneurial venture's positioning strategy.