Overview
In the global market landscape, Soccer is referred to as football and is extremely popular in most of the world. The sport was slower to catch on at a high level in our country. Therefore, the marketing potential of soccer and star soccer athletes was considerably less in the United States than in other parts of the world for many years.
As we look to the future of sport, why do you think that soccer was less popular in the United States? How did it eventually catch on? What do you think the impact of Messi being in MLS will do for soccer in the US? If you were the person in charge of choosing a sport to use in a marketing campaign for your company, would you consider using soccer as that sport? Why or why not?