Overview
I will send the 7 round of PDF files from this assignment, you will be looking back over your performance throughout the simternship to record a powerpoint presentation.
there should be 11 slides total. I have the requirements matched with the slide number. Make sure to have limited words on the slide (bullet points are great), but expand on those points in your presentation. DO NOT read directly from your powerpoint.
A. Slide Contents | ||
1. Title Slide | 5 | |
2. Simulation Goals: What were you supposed to accomplish as the Buhi Product Marketing Manager? May have to go back and look through the Introduction information. | 10 | |
3. Marketing Research: Discuss your selected survey questions and the outside research that you purchased. What were the beneficial insights gained? What information were you lacking? How did this help your next steps? | 20 | |
4. Positioning Statement: Briefly introduce your positioning statement. How accurate was that positioning statement with their goals and intended audience? | 10 | |
5. Product Selection: Discuss the decision process in selecting a tote bag and your initial price. What was your rationale for choosing the bag and the price you did? Did it align with your target market’s preferences? What was the cost of production for the chosen bag? | 15 | |
6. Promotions Plan: Discuss your promotion selection, as in coupons, causes, or gifts, and why you felt like it did or did not work for your consumers. What was your initial promotions plan? How did this progress over time? What worked and what didn’t? 7. Ad Spending: What methods of marketing did you utilize? Traditional or Digital means? How did you divide up your budget? Over time did you change your ad spending and prioritize some over others? Were there any trends in gains or losses in certain methods? | 20 | |
8. Place (Distribution) Channels: Explain your examination of the distributor profiles. Why did you choose your distributors? How well did that work with your target market? Did you change distributors over time? | 15 | |
9. Price Optimization: During round 6, special attention was given to pricing. What pricing strategy did you use? How different is your final price from your initial? Was the cost of each bag factored in? What information from the previous weeks help make this pricing decision? | 15 | |
10. Reflection: Discuss what you learned the most through this simulation and what you wished you had done differently. What are your biggest takeaways and how could this apply to the real world? | 10 | |
11. Closing Slide | 5 | |
C. Visual Design and Formatting | ||
| 15 | |