Overview
Select ONE important from your prospective topic from ONE of the articles, recommended for L7 & L8
Lectures 7 & 8 (select and review ONE of the following articles):
. Rethink: How Restaurants Are Cooking Up Solutions, Jen Henry, McKinsey Group, March 29, 2023 https://www.mckinsey.com/~/media/mckinsey/email/re...
2. - How Brand Building & Performance Marketing Can Work Together, Stengel, J. et al., HBR May – June 2023
3. --Analytics for Market, Fantini, F. et al. HBR May – June 2023
4. --Cost Cutting Than Makes You Stronger, Couto, V. et al., HBR, July-August 2023