Overview
Assignment Intended Audience The intended audience for this project includes industry investors, financial backers, or anyone who will fund the project.
Assignment Intent
- To complete your documented project.
- To integrate relevant visuals throughout to complement, enhance, and illustrate your concept.
- To effectively present your project in a visually compelling document that reflects the brand message throughout—from the formatting to how it’s written to the choice of font and illustrations.
Framework and Process
- Revise your project parts based on the feedback you received from your professor to create a compelling, cohesive research project. Your finished project must contain visuals that graphically represent the information you’re sharing and help illustrate your points or perspective. All images must be properly cited according to MLA style, with links to found images embedded directly after the image itself, for immediate access
- Document the specific tactics that will be incorporated for each.
- Clearly demonstrate how each one supports the proposed strategy.
- Be sure to incorporate the purpose for each one, whom it’s going to target, and how you’re going to measure it.
- Clearly connect how you will apply these initiatives to the corresponding marketing plan or sourcing strategy.
- Develop focused, creative, and compelling solutions.
- All solutions must be focused and effectively capture the essence of the brand’s voice.
- CITE ALL RESOURCES.
- Outline:
- Project Brief Recap
- Introduction
- Company Overview and Background Information
- About the Company
- Identity
- Company History
- Current Status
- Marketing and Advertising Strategy
- SWOT Analysis
- Future Outlook
- Secondary Research
- Industry Trends
- Influencing Factors
- Promotion and Advertising
- Market Research
- Competitive Market Analysis
- Perceptual Map
- Key Findings
- Primary Research
- Key Findings (from any interviews or personal observations regarding your target customer)
- Consumer Research
- Demographics
- Psychographics
- Consumer Persona
- Target Customer
- Market Research
- Market Drivers
- Industry Leaders
- Future Trends
- Concept Development Presentation
- Concept
- Product Assortment
- Competitive Product Review
- Time and Action Calendar
- Launch Timing
- Product Lifecycle
- Distribution Plan
- Packaging and Labeling where necessary
- Integrated Marketing Plan and Strategy
- Marketing Strategy
- Marketing Initiatives
- Communication Objectives
- Campaign Concept
- Marketing Mix (people, product, position, price, placement)
- Promotion - Integrated Marketing Campaign
- Launch Plan and Timing
- Distribution
- Competitive Product Review
- Time and Action Calendar
- KPI’s How will you measure the success of the launch
- Marketing Budget
- Marketing Budget (projected expenses to introduce your product)
- Projected First-Year Sales Revenue and How Will the Revenue Be Generated
- 11. Conclusion
- 12. Works Cited
- The content is still about the app that combines fashion and psychology. Based on the first to fourth parts you previously asked me to do, complete the content for part five. Prepare the PowerPoint and speaker notes.