Overview
MAEKET PLAN:
In a selected market, an existing brand cross into a brand new area.
Deadline: 20th March 2024.
Word counts: 2000 words
Applying key marketing principles in the development of an outline marketing plan for extending an existing brand into a new product or service category. You need to be able to demonstrate:
Why the move into that sector makes sense for that brand
Why it is a new sector for that brand.
More details are included in the word document below.