Develop a comprehensive marketing plan for a novel product

Overview

1. Promotion Strategy

• Develop a promotion strategy, choosing the types of ads and messaging (e.g., TV, radio, Billboard, magazines, etc.).
• Explain the associations you want your consumers to have about your brand and how you will differentiate. (Hint: Describe what will you say in the ads? How? How will you differentiate?)
• Suggest a brand name and slogan (e.g., Nike - "Just Do It", or Apple - "Think Different" or L'Oreal - "Because You're Worth It").