Overview
Guidelines for the paper.
● Papers will address a more comprehensive/global topic or issue ● The Papers should be full 5-7 pages in length, using 12-point Times New Roman font, double-spaced with at least 4 sources. The Sources/References page does not count toward the 5-7 pages and should be a separate page! Topic:
●You are the Chief Marketing Officer at APPLE and your boss, Tim Cook, CEO, has
requested a detailed, strategic update on the future direction of the iPhone product line, but also the APPLE portfolio of products and services overall. What do you tell him? Make certain to include any thoughts on challenges for product development, competitive landscape, global marketing research; customer feedback; pricing; language, culture, differing strategies, promotions, etc in your writeup.