Overview
Client brief (individual assignment) 35%
In the early weeks of semester you will receive a verbal briefing on your ‘live’ client for this semester.
(PLEASE NOTE IT IS ESSENTIAL FOR ALL STUDENTS TO ATTEND THIS SESSION.) This individual assignment
provides an opportunity to demonstrate your understanding of the client’s needs. One of the most
important skills in consultancy is the ability to prepare a clear and comprehensive brief. You must prepare
a written brief to demonstrate your understanding of the requirements of the organisation to enable you to
develop appropriate strategic recommendations.
Your brief should be approximately 3,000 words in length. Refer to the marking rubric for assessment
guidelines.
For the Client Brief, please briefly address each of the following issues (2-3 strategies addressing each issue will suffice); these are for sections 1, 6 and 7.
- What marketing activities can Asthma WA pursue during National Asthma Week to secure $100,000 in donations from donors?
- What marketing activities can Asthma WA undertake during National Asthma Week to increase awareness and engagement by 20%?