Overview
For this discussion, assume you are the marketing manager for a chain of 8 clothing boutiques that targets 18-30 year old females with current fashion trends.
Resources:
Watch each of the videos taking notes as you watch. Identify points made in the videos about direct response marketing.
- Discuss how the information in each video would apply to direct response marketing for the clothing boutique specifically:
Discuss the direct marketing methods presented in the textbook and prioritize the list of methods for the clothing boutique from highest priority to lowest with justification for your ranking.
- Find and share an existing direct mail piece that works for females in the 18-30 age group. Based on what you learned, which tips are followed in this ad? Did they use urgency or scarcity? Why?