Overview
Think back to lessons learned in StartUp 1: How Not to Pitch a Billionaire. You'll first need to come up with a business idea -- it could be one you've already explored in this class (Business Model Canvas assignment) or in another. Your pitch should cover the following information:
What are you offering?
Describe it. Is it a product or service?
What problem does it solve? How does it solve it?
Who are you customers?
- Who is going to buy your offering? Who will use it?
Describe your ideal customer – how old are they? Where do they live? What types of things do they like?
- Approximately how many of them are there?
- Why do your customers care?
- How does your offering make your customer’s life better?
How is your offering better than other options that solve this problem?
- Who are you? What are your knowledge, skills, and abilities?
- Who’s on your team and what knowledge, skills, and abilities do they bring to the table to help make this offering?
- Are there other skills or expertise you need that’s not on your team to make this happen? If so, what? Where might you find a person to join your team who can help?
- Make an ask for support – what help do you need to make this happen?
It's important you think about your audience. In this case, you can choose who your audience is -- friends/family, classmates, investor, etc.
- Your pitch should follow the "Pitching Your Passion Download Pitching Your Passion" framework.
- For this assignment, you should submit a video of your pitch. It's up to you whether or not you want to use slides.