Overview
By deeply understanding the company, its strategy, current initiatives, and its competitive advantages, you can now determine what Best Buy’s marketing team should do differently to optimize its outcomes (from a DIGITAL perspective).
Your presentation should start with brief highlights from your research (the most important parts that helped shape your recommendations). You should then present your three recommendations. For each of the recommendation, you must be very clear on the following:
-What you recommend (or said differently, the “what to be done”) and how it’s innovative (no recommendation should be to continue what they are doing…)
-Why they should do it (which ties back to your research and covers what gap is being addressed as well as addresses how it fits in the bigger picture of Best Buy)
-What the impact will be by quantifying the improvement (this is essentially the ROI, you will not be held to fully justify the financials but it needs to make sense)
You should finish with an impactful closing. How compelling you are may get you promoted to associate partner or may have you seeking another job!