Overview
Trade Promotions
Identify the difference between a contest and a sweepstakes and the difference between extrinsic and intrinsic rewards. Are there any regulations to consider in the Saudi market?
Consider that a local automobile dealership wants to feature a contest or sweepstakes to generate interest and store traffic. Explain the pros and cons of each for a car dealer?
Which would you suggest for the dealership? Why?
- Make sure to explain digital marketing metrics for your choice
- Explain the details of the contest or sweepstakes you envision.