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Marketing · Studypool

Create a product advertisement short video

Overview

Refer back to your "Product Creation" assignment. You will be working in pairs to create a video advertisement that appeals to your customer and promotes the product that you created. You may choose any ONE of the products that either you or your group member created and submitted for the "Product Creation" assignment.

Factors to think about when creating this ad:

  • What information would be important for a customer to know if they are hearing about the product for the first time?
  • Who needs this product? What are the uses of the product?
  • Why should the customer buy the product over other competing products?
  • Features? Cost? Etc.
  • Where can they buy the product?