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Quota Sampling

Overview

Quota Sampling

Imagine you are conducting a market research study to evaluate customer satisfaction with a product. Your desired sample size is n=820.

You aim to ensure that your sample reflects the income distribution in the population. According to economic data, the population is divided into the following income brackets: Low-income (25%), Middle-income (45%), High-income (30%).

Question: In your sample, how many subjects should you include in each of these income categories?

Low-income: ___?

Middle-income: ___?

High-income: ___?