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Marketing · Studypool

Marketing, press coverage content (not advertisements)

Overview

Share an example of press coverage content (not advertisements) from your favorite companies, organizations, or brands. Good or bad, I want you to see the different reasons companies and brands can make daily, local, or international news. Find something interesting...

Answer the following questions in a one-page paper on the information you have secured. Always cite your source and provide the link. 

Who is the message targeting?

What is the message or call to action?

Why is this content newsworthy?

  • Where did you find the content?
  • READ: BEST PRACTICES - Safety Tips for Journalists

Advertising vs. Public Relations — What is the Difference?

  • Five Things Everyone Should Know About Public Relations

Public Relations (Inc. Magazine)