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Marketing · Studypool

MARKETING SEMINAR PRR BOOK Report

Overview

Write a book report on the Performance Ready Reader: Ricks, J., & Peters, R., (2023) “Strategy in His Image: Supporting and Sustaining Organizational Strategy from a Christian Perspective”. Information Age Publishing. Charlotte, NC. 

Your book reports should be a five to seven page write up discussing the key principles in the book.  The write up should include:

·       A summary of the book.

· Specific discussions of your understanding of the key principles by demonstrating how you could or have used them in a selling environment or by discussing how they relate to concepts you’ve learned in other selling related courses within our program. This is not a sales leadership assignment it should relate to complex selling.