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Marketing · Studypool

Discussion: Global Positioning Strategy

Overview

The purpose of the discussion  post is to let you connect what you learned in the classroom with the  real-life example / situation.

Extra credit: Online discussions are for the extra credit. Throughout the semester, there will be 5 online discussion posts and each will count as 0.1 extra credit. 

  • Each discussion post will be available for one week. Since this is for the extra credit, there will be no re-opening of the discussion post.
  • Again,  since this is for the extra credit, I will not set up the due  date/time. And because of this, it will not show up on you Canvas  Calendar. 
  • To get the full credit, you should answer all discussion questions.

Feel free to read other students' answers/thoughts.

Discussion question:

1. Briefly discuss why KFC has been successful in China. How KFC positioned itself in Chinese market?

  • 2.  How do you think about KPRO by KFC? Do you think this new concept of  KFC (position) will work in China? How about in U.S.? Why or why not?

Links to an external site.b9b6f21d29db92c885dc3fa2

Links to an external site.b9b6f21d29db92c885dc3fa2

I went to a super fancy KFC: https://youtu.be/Pt8FfwcpJoA