Overview
6. Expected Outcomes and Significance: - Outline the expected outcomes of your research. - Discuss the potential contributions of your research to academia, industry, or society. - Explain how your findings could be applied or further researched in the future.
Outline
platform: Chinese douyin
content field: fitness influencer
research idea: about the conversion ability between different video styles (life-oriented vs educational fitness)
object: figure out the commercial performance/ follower purchasing ability on different product category
further purpose: for influencer sourcing/marketing & brand budget allocation/promoting new product?