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Marketing · Studypool

Writing for owned media

Answer the following questions

  1. What did you find most useful in the two videos shared below?
  2. Locate a recent example of owned media. Read this article for a better understanding of owned media.

For full credit on your discussion posts complete the following,

  • Note: Every post must have (2) cited outside credible sources with links for full credit. .
  • Share a screenshot when applicable of examples.

A Recipe for PR Success

A Recipe for PR Success | Jerry Silfwer | TEDxÖstersund

It's Not Manipulation, It's Strategic Communication

It's Not Manipulation, It's Strategic Communication | Keisha Brewer | TEDxGeorgetown