Overview
GENERAL INSTRUCTIONS
- All assignments are to be submitted on 11th April 2024 on https://lms.atmsstudentgateway.com/
- Any Assignment submission extension request must come to Azra Fatima (Head: Examination | Academic) [email protected] 5 days before the date of submission with a valid reason and supported documentary evidence.
- APA 7th edition referencing guidelines needs to be followed.
- Similarity between student’s work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated.
- Any revaluation request should come in 5 days of grade release. Any late request will not be obliged.(Form and other details shall be shared based on request)
- Revaluation cannot be requested for plagiarized assignments as the assignment stands as an academic misconduct.
- If a program participant submits the assignment late, but within 1 week after the submission date a 20%penalty will be applied
- Re-evaluation request is NOT applicable for any failed courses provided the mark range from 59 to 69.Any grade which is below the range is however not applicable for this request.
- Any rescheduling request can be fulfilled within one week after the actual date of the assessment. Anylate request will not be obliged.
- Second extension cannot be provided without supporting documentary evidence.
- Program participants are strongly advised to keep a copy of their work in case the submitted copy shouldgo astray. PS. Kindly note to adhere to all the above instructions. Failing to read this, ATMS will not be responsible for anyactions taken. Total Marks/ 90 PLAGIARISM Plagiarism is defined as providing material from an uncredited source, or without the acknowledgementof the original author. For longer submissions and reports, students are required to provide an Assignment Cover Sheet, which states that submission is their original work, and has not been submittedfor another assignment, either in that course, or another Plagiarism may have many forms including but not limited to:
o Outright copying another author’s work without acknowledgement o Cut and paste without the correct citation and acknowledgement. o Copying key words but changing the sentence structure without
crediting theoriginal source o Copying the sentence structure but changing some words without
crediting theoriginal source o Following the structure or organization of another author’s work, or
order ofpresentation of ideas o Submitting work that was created by an unacknowledged third party
(i.e., writingservice, or another student) o Copying from published authorities without acknowledgement o Failure to correctly use quotation marks when expressing another author’s
idea o Incorrect or improper use of in-text citation and referencing o Missing or incorrectly presented bibliography or reference list o Pretending ownership of another author’s ideas o Making work available to another person for copying o Falsifying results
The plagiarism tolerance for MBA is 8 %. In cases where the plagiarism percentage exceeds the tolerance, students are given
a second chance to rework on their assignments and submit. However, if the percentage continues to exceed the tolerance percentage the student will be awarded one grade lower than the originalgrade achieved.
MBA Marketing Management Assignment
Part A: Individual assignment - (3500 words) (70 marks)
Write a business plan for entry into a new market.
Consider the following-
You work for a successful clothing company in Bahrain that provides a range of men's and women's adult (45+ age) clothing in the region. Your company has had further venture capitalist investment and wants to expand into younger (<18) clothing segments within the Middle East region.
You have been asked to write a business plan covering the key considerations for expansion into potential new clothing segments and are going to use it to ‘sell’ your business idea to your board of directors. These are your target audience, and although you should include correct referencing this is not a traditional piece of academic writing.
Your submission is a Word document that clearly includes the following key headlines –
- Executive Summary – 1 page.
- Table of Contents – 1 page.
- Explain how Geographic, Demographic, Psychographic and Behavioral segmentation theory will influence your choice of new clothing segments for expansion.
- Conduct a PESTLE analysis of the clothing sector pressures to support your answer.
- Identify how you would research the information that would indicate there is a gap in new clothing segments.
- Identify the key internal and external buyer behaviour influences that may influence the new segment buyers of your clothing. 2 pages.
- Explain how the services 3-Ps could enhance new clothing segments offerings. 2 pages.
- Appendix – Any other data you may provide.
Part B: Presentation (20 marks)