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Marketing · Studypool

Approaches to Financial Education

Overview

Please watch these two videos and thinking about the four videos you have watched (two in class videos and these two) - each deployed a different approach: using a metaphor (like learning a foreign language to drive home a point), a personal story/scare tactic, animation, a professional/authoritative voice. Which one of these three approaches would you recommend for an approach for Gen Z and why?

Which would definitely not recommend and why?