Overview
Conduct research and write a paper describing an “out-of-the-box” sales promotion that was used by sport or event marketers. Make sure to address the following questions in your paper:
What team/game/event used the “out-of-the-box” sales promotion?
When did the promotion take place?
- What was the incentive and delivery of the promotion?
- What target audience were the marketers trying to reach with the promotion?
- Was the promotion successful?