Overview
Additional Reading Required for the case:
AIDA Model - https://blog.hubspot.com/marketing/aida-model
Social Proof Examples: https://blog.hubspot.com/marketing/social-proof-examples
- Using Tripp’s notes at the end of the case, choose which budget allocation division to take for the target audience:
100% ($10,000) focused upon the target audience with highest paying tickets.
- Distributed among the target audiences based on the ticket sale projection percentages. (750 (15% or $1,500) students, 2750 (55% or $5,500) corporations, and 1500 (30% or $3,000) entrepreneurs)