Overview
From: Tarek Fahmy, Head of New Product Innovation, ACME
To: You
How are things going?
As previously mentioned, I would like you to conduct an analysis of the consumers in our main markets. Your analysis should consider both current and potential product users and should address the following questions under the discussion of each country:
- Identify key trends and preferences among customers in these markets.
- Discuss any cultural or regional factors that may influence buying habits.
- Based on your research findings, identify potential areas of unmet demand in these markets.
- Discuss why these areas represent opportunities for ACME.
- Provide strategic recommendations for ACME to capitalize on the identified unmet demand.
- Discuss potential challenges ACME may face and suggest ways to overcome them.
Deliverable: By the end of Week 1, I need you to produce a nine-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits) explaining your findings on consumer needs, wants, and preferences in these markets. Each country should be discussed in at least three pages with its own headings and subheadings. Make sure that your report is specific to consumers of ACME’s potential product in the three countries, and not to consumers in general.