Overview
For this discussion, you should read two materials: an article about how sponsors try to connect with communities and a webpage that explains youth sport participation data in 2022.
The questions you should address are the following:
How can sponsors connect with various communities better? Do you think this initiative only concerns the sponsors' benefits? How would you implement sponsors' activities toward more benefits for the communities?
How can sponsors help develop youth sport participation? Also, provide a real example of this.
How do you see the future of sport sponsorship regarding community and sport participants? Are there any opportunities for your career?