Overview
- Digital objectives (minimum 4)
- Strategies to achieve the goals set – incorporate appropriate theories, frameworks and models, CSR/Ethical approaches - justify all choices at presentation
- Identify your target audience – justify and incorporate appropriate models and theories.Develop and insert 3 personas into the portfolio
- Outline key branding message and brand voice – offer a brief overview of the branding strategy. These ideas will be expanded during the presentation and incorporate the visual aspects in the portfolio. Include brand voice and a mood board.
- Content strategy & channels. Tactics - justify all choices at presentation
- Measuring results & KPIs – what metrics will be used and why
- Make recommendations to grow the brand and contribute to reach, retention and the business into the longer term - again this section is brief but expanded in the presentation
Here we are adding the models and theories which we have covered in the class
Models
1. Omnichannel
2. KPI
3. Race Framework
4. STP Segmentation
5. AIDA Model
6. Marketing Funnel
7. Customer story mapping
8. Story Telling
9. Strategic Branding
10. Brand Voice
11. Content Engagement
12. UGC
13. Marketing Mix
14. SWOT analysis
15.PESTIL
(Omni channel, Race Framework, AIDA model, Marketing Funnel, Storytelling, Strategic Branding, Customer story mapping, STP Segmentation, Brand Voice, Marketing Mix, KPI – This are the important Models and theories which we have discussed in class and need to apply each of this in the Eportfolio)
(If you needed, we can also share the class notes for the reference)