ASSIGNMENT INSTRUCTIONS
First, read the articles "What's the Value of a Like" and "When to Push and When to Pull: Marketing Strategies.:
Using the Memo Template, craft a thorough and professional memo that addresses each of the following bullet points. Be sure to document any sources you drawn on both in-text and in a references page. (Go the APA Resources Checklist for help with APA formatting)
Please note that Wikipedia is not a valid or credible source and will not be accepted. This Wikipedia ban is not academic snobbery! Rather, it's because Wikipedia is crowd sourced and is known frequently to have a lot of errors.
- Define 'push' marketing. What's an example of push marketing that you've encountered. Was it effective? Explain why or why not.
- Define 'pull' marketing. What an example of pull marketing that you've encountered. Was it effective? Explain why or why not.
- What do you think the authors of "What's the Value of a Like?" mean when they say marketers sometimes confuse cause and consequence?
- How do the authors say marketers can convert 'likes' into meaningful behavior (i.e., buying stuff)? Do you agree? Why or why not?