OnlineNursingOwl
← All nursing posts

Marketing · Studypool

developing compelling story based ad Storyboard

Post ID: 3135595

Overview

Readings:

  • Integrated Marketing Textbook – Chapter 9-12
  • Hidden Persuasion, Andrews, Van Leeuwen & Van Barren review
  • Is Traditional Advertising Still Alive?
  • How to Create a storyoard for video
  • Assignment #7 Developing A Compelling Story-based Ad - Constructing A StoryBoard
    This assignment is to create a :30 video advertisement storyboard.
  • /content/enforced/239596-SP23_INTG1-GC_1005_1_005/Storyboarding1.pptx

Each student will choose and create a video advertising syotyboard based one of the following products: 1. Gorilla Bow Portable Home Gym Resistance Bands - https://www.gorillabow.com/products/gorilla-bow?utm_source=google&utm_medium=search&utm_campaign=gb_google_sem&gclid=EAIaIQobChMI8fm0sprI8gIVQeKzCh2SiQBjEAAYASAAEgIFF_D_BwE 2. Ember Temperature Control Smart Mug

https://ember.com/?gclid=EAIaIQobChMIntH-2JrI8gIVCkiRBR1xdQ2UEAAYASAAEgIIsfD_BwE
3. Rocketbook Everlast Reusable Smart Notebook

https://getrocketbook.com/products/rocketbook-fusion?utm_campaign=12663251754&utm_source=google&utm_medium=cpc&utm_content=528446119107&utm_term=rocketbook%20fusion%20notebook&adgroupid=122438343317&gclid=EAIaIQobChMI-u6Pi5vI8gIVCDiGCh0-9g-wEAAYASAAEgKXBfD_BwE&variant=31418494288011
4. Amazon Kindle Oasis

https://www.amazon.com/dp/B07F7TLZF4?tag=googhydr-20&hvadid=262973129015&hvpos=&hvnetw=g&hvrand=8514439899119412789&hvpone=&hvptwo=&hvqmt=b&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9004246&hvtargid=kwd-299189640649&ref=pd_sl_9gg3q7e0ix_e 5. Philips Wake-UP Light Alarm Clock with Colored Sunrise Simulation

https://www.amazon.com/Philips-Simulation-Headspace-Subscription-HF3520/dp/B0093162RM

This assignment is to create a storyboard with visual and narration for :30 video advertisement:

  • Once you have chosen your product, do the research needed on all the topics delineated below, (define references at the end of your paper). You will be required to develop a 2 - 4 page document that includes the following sections:
    • Brand description
    • Brand positioning statement (use template format)
    • The primary target audience and segments if applicable
    • Features (functional) of the brand
    • Benefits (emotional) of the brand
    • Objective of video advertising
    • Create an overall creative concept/theme - state the concept. This is for a :30 video advertisement
    • Create a story of a person, family, group, work place, etc.(you decide situation) and develop a complete visual storyboard as per the template presented that tells the story of the product through a situation you create, identifies the people interacting, defines the use of the product within the story, offers an emotional connection for the viewer to the product and persuades or motivates viewer to consider buying the product.
      • Develop Headline for this ad
      • Use storyboard template with boxes for each part of story
      • Each box includes:
        1. visual in your storyboard through sketches, photos, illustrations or AI. You can use existing images, photos or your own sketches or AI App such as Canva, Bing Image, Chat GPT or another resource. Be sure to identify in References.
      • Under each visual box include:
    • camera or action directions
    • narration or dialogue of the characters (summary is not accepted for this assignment. Dialogue required.
    • Notation of any background sound or music
  • Tell a story that is informative, persuasive, emotional, or unique that engages viewers with the product and interests them and potentially has them click, search or buy.
  • Include a "call to action"
  • Provide summary or conclusion of the strategy behind this creative direction.
  • Why you think it will work for target you have chosen?

Be sure to proofread all copy including that on illustrations and make sure it is correct.

Include Reference page with all sources, (including AI illustrations or others) in correct annotated APA style at end of report. Link attached for how to provide attributions. Please read and use.

https://owl.english.purdue.edu/owl/resource/560/01/

  • Document includes:
    • 2 - 4 page double spaced paper in 12 point Times Roman that includes sections researched and written for all areas described. Put each section below under a subtitle in your paper:
    • Brand description and positioning statement
    • The primary target audience and segments if applicable
    • Features (functional) of the brand
    • Benefits (emotional) of the brand
    • Overall creative concept/theme - state the concept.
    • 1 -2 page Story-telling Storyboard; illustrations, dialogue, camera directions, background sounds
    • Include Conclusion -Analysis
    • References in APA annotation

https://owl.english.purdue.edu/owl/resource/560/01/