Overview
The topic for the position paper is selling to executives. You are to turn in a three to five page write up of the topic. The write up should include:
· A general overview of the topic.
· Your thoughts about the topics' relevance in today’s selling environment.
· Where do you see the topic soon.
You must cite three sources within your paper. You must include your bibliography. Your bibliography does not count toward your page limitation.
Two of the three citations articles must come from one or more of the journals below. If you wish to use a journal article that’s not listed you must get the article approved by me.
Journal of Marketing Journal of Marketing Research Journal of Consumer Research Journal of Retailing Journal of the Academy of Marketing Science Marketing Science Harvard Business Review Journal of Business Research Management Science Journal of Personal Selling and Sales Management Sloan Management Review Journal of International Business Studies Industrial Marketing Management California Management Review Journal of International Marketing Sales and Marketing Managemen
Journal of Business & Industrial Marketing
you can find articles through proquest