Overview
Building Your Research Plan to Build Customer Loyalty
Continue with your findings and feedback from last week's discussion as you continue with your research plan. Continue with the scenario you selected last week for this research plan.
Build your research plan, include:
Identifying Data Sources
Channels for Analysis
Search Parameters and Source Languages
- Research Methods
- (a,b,c,d, make any needed improvements from last week's discussion feedback and include in this weeks assignment)
- Developing a Hypothesis
- Time Frame for Analysis
Identifying the Project Team
- Determining the Depth of Analysis
- Scenario 1: E-learning Platform
- Task: You are a marketing analyst for a new e-learning platform.
- Scenario 2: Fashion Retailer
- Task: You are a marketing manager for a high-end fashion brand.
Scenario 3: Local Coffee Shop
Task: You are a digital marketing specialist for a local coffee shop.
Scenario 4: Your company or company of your choosing
- Task: You are a digital marketing specialist for a company.