Overview
Campaign Planning
Discuss the role of the public relations department. How is it related to the marketing department? Should both departments be called the “department of communications”? Why or why not?
Discuss how an apology strategy differs from impression management to combat negative events.
- Discuss an event marketing program. What must accompany the event in order to make it a success?
- This is a post first discussion, you must post before you see others discussions. Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.