Overview
TASK OVERVIEW:
Part 1: Conduct a strategic analysis of two companies. (HP in Spain, Spotify in India)
Part 2: Then, use Spotify in India to conduct a deeper level of critical evaluation.
Must apply theories like SWOT analysis, PESTLE analysis, Environmental analysis, Segmentation Targeting and Positioning Strategy, 7P’s Marketing Mix to produce a business report (maximum 2500 words), which evaluates the strategic competitive advantage within the business environment.
ASSIGNMENT BRIEF: Your report should include (at least) the following elements:
Using information acquired from two company.
you should identify the core elements of each, and critically evaluate the key drivers for change for both companies.
You must then focus on Spotify in India to analyse, to conduct a deeper level of analysis and evaluation.
This must encompass critical analysis of the critical success factors within the relevant industry of that company including how the company has strategically responded in order to remain competitive. You should also include a critical analysis of the key resources and capabilities of that company, to produce a final critical evaluation of how successfully the company has achieved competitive advantage, justified with evidence, based on their market performance over the last five years.